Procter & Gamble : Brands

Procter & Gamble has ranked fifth in the "Fortune's most admired companies of 2011". The New York headquartered FMCG giant has presence in almost all the major economies of the world. The company's brand portfolio ranges from soap to shaving creams to shampoo and many more household daily use products. Its brand portfolio has near about 40 brands out of which 23 are said to be having annual revenue of more than billion dollars worldwide.

Few of its billion dollar brands are-


Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.In the late ’60s Ariel was launched to the world*. It was a time when individuals believed they could make a huge difference in the world—a time of challenge and idealism, of vision transformed into action. For Ariel, it was about imagination, determination, and technological empowerment freeing women from their traditional domestic role.

With its groundbreaking atomium logo, Ariel looked and sounded completely different from any other product on the market. It heralded the birth of the biological washing phenomenon, which liberated women from the hard work of hand washing. Ariel wasn’t just a new washing powder—it was a completely new idea and a miraculous new way of washing.

Gillette has been at the heart of men’s grooming for more than 100 years. Across the world, everyday men prepare to be their best. Gillette understands that when men look good, they feel good and they perform well. This means that grooming plays an increasingly important role in a man’s day.
For many men, shaving is at the heart of the grooming process—the razor is the key that unlocks their day. But today’s men are looking beyond shaving to skin care, hair care and body grooming. They are spending more money and time on grooming and are increasingly seeking information and advice to ensure they have the best products available to help them look and feel their best.
With the number of men engaging in facial and body grooming on a daily, weekly or monthly basis, one thing is clear: Men have carved out their own niche in the beauty industry and they demand products and services tailored to their specific needs.


Tide For over 60 years, tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing.In times of disaster people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.



Duracell is the world’s leading manufacturer of high-performance alkaline batteries. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.

The Duracell name—originally coined as a shortened form of “durable cell”—is synonymous with innovation. The brand has made advances in single-use, renewable, and personal device-charging technologies, while marketing general-purpose flashlights and the advanced Daylite® LED flashlights.

Always/Whisper  the world’s leader in feminine protection, is dedicated to helping women embrace womanhood positively—from the very beginning of puberty through their adult lives.

The Always brand is behind some of the biggest innovations in feminine hygiene history, including the introduction of winged pads in 1985 and Ultra thin pads in 1990. Continuing its goal of improving women’s lives across the world, Always recently introduced Always Infinity, a pad made with a new-to-the-world material that enables women to have the magical combination of absorbency, amazing softness, and flexibility all in one pad.

Beyond period protection, Always touches women’s lives in other ways as well. A global puberty education program established by Always helps teach girls around the world about the important topics of puberty and development. The program reaches approximately 83% of fifth grade girls in the U.S.

Head & Shoulders Introduced in 2007, the proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively targets the source of dandruff so men and women can feel confident that their hair looks great. With full lines of shampoos and conditioners, Head & Shoulders systems provide the dual benefits of achieving both a healthy scalp and great-looking hair. Offering ten shampoos and five corresponding conditioners, Head & Shoulders has a line to fit the needs of all men and women.

Head & Shoulders’ proprietary pyrithione zinc (ZPT) and hydra-mineral formula is an effective tool to control the growth and spread of M. globosa, helping to eliminate the fungus and ultimately promote a healthy scalp and great-looking hair.

Head & Shoulders is working hard to dispel the myth that dandruff is only visible flakes. The truth is that flakes, one sign of an unhealthy scalp, are a result of the body’s natural reaction to Malassezia globosa (M. globosa), the dandruff-causing fungus that lives on the scalp of 100 percent of the adult population.

Olay has a promise to women everywhere: “Love the skin you’re in.” It brings healthy, beautiful skin to more than 80 million women on five continents.
Women choose Olay over the competition because it offers strong performance at a good value. Eight out of 10 dermatologists surveyed at the World Congress of Dermatology said they would recommend Olay for the care of skin.
Olay was originally created by South African chemist Graham Wulff and his wife in the 1950s. They created the original Oil of Olay Beauty Fluid from a fusion of innovative science and a unique understanding of women, which remains the essence of Olay’s approach to developing a broad range of skin care products to this day.

Pampers is the world's top selling brand of baby diapers.For more than 40 years, Pampers has been helping to improve life for babies, toddlers, and the parents who care for them through a complete line of diapers, training pants, and wipes designed for every stage of baby’s development. As many of the researchers at Pampers are parents themselves, they take great care in developing products that benefit both mom and baby, and are committed to making a difference in babies’ lives.





Oral B Part of the Procter & Gamble Company since 2005, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centers, and interdental products, such as dental floss. Oral-B manual and power toothbrushes are used by more dentists than any other brand in the U.S. and worldwide.

P&G is the only oral company with a complete product portfolio to keep smiles healthy and beautiful for life. With this vast array of products and support from dental professionals, Oral-B is armed to provide consumers with the confidence behind their smiles.












Wella Professionals has a strong heritage of outstanding leadership in the salon industry. For over 125 years, Wella Professionals has perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. With extensive experience and a valued reputation worldwide, Wella Professionals redefines the standard in color and service. It does so with advancing technology that takes professional results to the next level with the passion and vision to deliver superior results that delight both stylists and their clients.

Wella’s union of artistic creativity and breakthrough product technology inspires international trends and ultimately fosters the stylist and client relationship to enhance the salon business. In the past year alone, Wella Professionals has relaunched both the permanent hair color line Koleston Perfect and Color Touch demi-permanent crème color. Koleston Perfect features the new Triluxiv technology with a gentler, conditioning formula, while the new Color Touch delivers more multi-dimensional color and luminosity through the highly advanced Light2Color Complex. Wella’s superior performance and expansive shade


Pantene focuses on providing customized hair care products. For more than 60 years, Pantene has offered consumers unsurpassed quality in state-of-the-art products that have exemplified serious hair care and a hands-on approach of achieving beautiful, healthy hair.

The Pantene name refers to panthenol, a compound developed in Switzerland in 1940. During experimental treatments to cure burns in WWII, panthenol was found to improve the health, elasticity, and moisturization of hair. Swiss drug company Hoffman-La Roche developed Pantene as a shampoo and launched in Europe in 1947.



Bounty offers varieties that match everyone’s needs for a paper towel. The strength and absorbency of original Bounty provides great value while allowing consumers to clean the mess with less*. Select-a-Size cleans the not-so-big messes with the same strength you love from original Bounty. For a cloth-like paper towel, Bounty Extra Soft is tough on messes, soft on faces. For light duty cleaning, Bounty Basic holds up for everyday clean ups. And for mealtime, Bounty Quilted Napkins wipe messy hands and faces with a soft touch.

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