Thursday, 28 July 2011

The Brand "Kardashian" is on a high

Love ‘em or hate ‘em, the Kardashian clan is everywhere. Whether it’s news of Kim’s upcoming wedding or the sisters’ seemingly endless stream of product lines, there’s no escaping the Kardashian dynasty.

Last year, the family racked in $65 million in TV shows and endorsement deals. Not shabby!

The brains behind the empire is, self-described momager, Kris Jenner, who takes 10 percent off the top of all deals. She reveals the secrets to her success in the July/August issue of More magazine, saying “I use my intuition. When something to starts to feel really forced or not natural or doesn’t resonate with my family, I know it’s time to walk away.”

As for critics who slam her for exploiting her children, the fierce momager fires back to More, “[I respond] by working hard. My job is take my family’s 15 minutes of fame and turn it into 30.” I’d say Kris has been more than successful – spinning 15 minutes of fame into a lifetime of notoriety.

Kris learned her tough-as-nails business savvy from the ‘toughest job in the world’ – being a mom! “I was the Brownie leader and the soccer coach and room mother and car pool driver. Being a mom gave me great knowledge of how to be a professional multitasker. I see a problem, and I fix it.”

Her advice to other aspiring momagers (and the rest of us working folks), “If someone says no, you’re asking the wrong person. Don’t get discouraged, and don’t be afraid to try new things. Get organized.”


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