More than Weisz’s Italian blood from her mother’s side, it was probably her sultry looks that match the brand image of Bulgari’s new perfume Jasmin Noir that bagged the deal.
The campaign, photographed by Mert Alas and Marcus Piggot, with the Bulgari lion is being described as having “a seductive and sophisticated boudoir-style aura”.
The Mummy star, stunning at 40, is shot in an elegant boudoir, broodingly caressing the Jasmin Noir bottle, draped in breath-taking Bulgari jewels.
Weisz, wife of James Bond star Daniel Craig, now joins Julianne Moore and Kirsten Dunst, Hollywood celebrities who have posed for Bulgari.
The commercials are expected to surface next month.